Over the past 15 years, I have led projects for every big fashion trade show in Europe. Budgets have ranged from 4 digits to 6 digits. Handmade booth structures and late night shifts with pizza in the morning alongside my team, trade show agencies, and international forwarders included. Please find some impressions here:
SIS Set-up Armedangels, Breuninger / Vogues Fashion Night Out
Leading this activation together with the Head of Wholesale & Key Account Manager at ARMEDANGELS, we had a brilliant and very successful weekend at one of Germany’s most popular department stores: Breuninger, Stuttgart. As one of the most interesting SIS and activation setups for the "Fashion Night Out", the editor-in-chief of VOGUE Germany came by …
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POS Materials & Custom Window Productions
Whether it’s a large serial production for point-of-sale materials for key accounts/chains, such as SNIPES, Planet Sports, Sidestep etc., a custom window to showcase a special product, setups for proprietary retail stores at Vans, store opening parties, anniversary events, or special window setups in Germany-Austria-Switzerland, my experience in meeting these needs is vast and deep. …
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Vans 50th Campaign Management GAS
Wholesale brand activation: Vans WTaps shoe launch @ Firmament, Berlin
If guests like BAPE founder Nigo appear to your in-store event in Berlin, you might have activated the right people to come by and look at the scenery. As the responsible project manager within the Vans European Marketing Team, I coordinated with our top-tier account "Firmament" Berlin the takeover of the entire store during Berlin Fashion …
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