Vans 50th Campaign Management GAS
E-Commerce Product & Brand Campaign Shootings Armedangels
Producing image materials, product shootings, or content in general to underline the positioning of the company was part of my responsibility as Head of Brand at Armedangels. I led several projects that synthesized content utilized on several channels, ranging from seasonal shootings for sales books and e-com usage to bigger brand and sustainable fabric topics. …
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Brand PR & Media Campaign Armedangels: Woolwear to be proud of
The clear objective: raise brand awareness with an authentic brand topic about eco-wool usage from Patagonia. The responsibility as Head of Brand at Armedangels gave me the authority to manage the full campaign with preparations a year in advance, a press trip with mostly digital documentation shortly before the on-air date, text and video post-production, …
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