Business as unusal.
If guests like BAPE founder Nigo appear to your in-store event in Berlin, you might have activated the right people to come by and look at the scenery. As the responsible project manager within the Vans European Marketing Team, I coordinated with our top-tier account "Firmament" Berlin the takeover of the entire store during Berlin Fashion …
Continue reading "Wholesale brand activation: Vans WTaps shoe launch @ Firmament, Berlin"
Producing image materials, product shootings, or content in general to underline the positioning of the company was part of my responsibility as Head of Brand at Armedangels. I led several projects that synthesized content utilized on several channels, ranging from seasonal shootings for sales books and e-com usage to bigger brand and sustainable fabric topics. …
Continue reading "E-Commerce Product & Brand Campaign Shootings Armedangels"
A bigger part of my role as Marketing Manager Central Europe at Vans was to create "go-to-market" processes in cooperation with the EMEA leadership board and our Country Sales Director Central Europe. We created detailed plans for marketing and sales budgets for six different tiers and target groups, key account strategies and brand activation budgets. …
The clear objective: raise brand awareness with an authentic brand topic about eco-wool usage from Patagonia. The responsibility as Head of Brand at Armedangels gave me the authority to manage the full campaign with preparations a year in advance, a press trip with mostly digital documentation shortly before the on-air date, text and video post-production, …
Continue reading "Brand PR & Media Campaign Armedangels: Woolwear to be proud of"
A special brand activation event with three activation days full of a marketing mix including two nights of electro and rock'n'roll live gigs, DJ sets, a press breakfast, a key accounts meeting room, product presentations, influencer meet-ups, and hosting the official Bright European Skateboard Award ceremony. This activation was realized three times in total - always …
This is the ultimate question every GM, CEO and marketing responsible should ask themself to define a clear brand strategy. Depending on whomever you want to talk to and identify to deliver your service or products - it's pretty certain that customers or consumers have the opportunity to chose between you and another competitor. Nowadays …
Continue reading "Corporate Identity: Why, what and how are we doing things?"
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