Business as unusal.
It’s a good question. There are several ways to start a journey to create a suitable marketing strategy. Classic solutions like "Answering the 4Ps: Price, Product, Promotion, Place", which evolve into the "Answering the 7Ps with People, Process and Physical Evidence" should further develop into "Digital Evidence". But it really depends on your vision and …
Continue reading "What happens after we’ve defined a corporate identity?"
Producing image materials, product shootings, or content in general to underline the positioning of the company was part of my responsibility as Head of Brand at Armedangels. I led several projects that synthesized content utilized on several channels, ranging from seasonal shootings for sales books and e-com usage to bigger brand and sustainable fabric topics. …
Continue reading "E-Commerce Product & Brand Campaign Shootings Armedangels"
A bigger part of my role as Marketing Manager Central Europe at Vans was to create "go-to-market" processes in cooperation with the EMEA leadership board and our Country Sales Director Central Europe. We created detailed plans for marketing and sales budgets for six different tiers and target groups, key account strategies and brand activation budgets. …
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