Business as unusal.
It’s a good question. There are several ways to start a journey to create a suitable marketing strategy. Classic solutions like "Answering the 4Ps: Price, Product, Promotion, Place", which evolve into the "Answering the 7Ps with People, Process and Physical Evidence" should further develop into "Digital Evidence". But it really depends on your vision and …
Continue reading "What happens after we’ve defined a corporate identity?"
This is the ultimate question every GM, CEO and marketing responsible should ask themself to define a clear brand strategy. Depending on whomever you want to talk to and identify to deliver your service or products - it's pretty certain that customers or consumers have the opportunity to chose between you and another competitor. Nowadays …
Continue reading "Corporate Identity: Why, what and how are we doing things?"
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