Wholesale brand activation: Vans WTaps shoe launch @ Firmament, Berlin

If guests like BAPE founder Nigo appear to your in-store event in Berlin, you might have activated the right people to come by and look at the scenery.   As the responsible project manager within the Vans European Marketing Team, I coordinated with our top-tier account "Firmament" Berlin the takeover of the entire store during Berlin Fashion …

House of Vans, Berlin

A special brand activation event with three activation days full of a marketing mix including two nights of electro and rock'n'roll live gigs, DJ sets, a press breakfast, a key accounts meeting room, product presentations, influencer meet-ups, and hosting the official Bright European Skateboard Award ceremony. This activation was realized three times in total - always …