Business as unusal.
A blast again with a Vans project! I organized all caterers for the event site, which had over 10.000 visitors on the final Sunday! Not only that - the entertainment bus transport and custom made trophies had to be done with a special touch, just as I like it! Please see the highlights here! …
Continue reading "Entertainment & catering project at Vans BMX Pro Cup, Germany"
If guests like BAPE founder Nigo appear to your in-store event in Berlin, you might have activated the right people to come by and look at the scenery. As the responsible project manager within the Vans European Marketing Team, I coordinated with our top-tier account "Firmament" Berlin the takeover of the entire store during Berlin Fashion …
Continue reading "Wholesale brand activation: Vans WTaps shoe launch @ Firmament, Berlin"
A special brand activation event with three activation days full of a marketing mix including two nights of electro and rock'n'roll live gigs, DJ sets, a press breakfast, a key accounts meeting room, product presentations, influencer meet-ups, and hosting the official Bright European Skateboard Award ceremony. This activation was realized three times in total - always …
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