Business as unusal.
A blast again with a Vans project! I organized all caterers for the event site, which had over 10.000 visitors on the final Sunday! Not only that - the entertainment bus transport and custom made trophies had to be done with a special touch, just as I like it! Please see the highlights here! …
Continue reading "Entertainment & catering project at Vans BMX Pro Cup, Germany"
Just been in Rome taking part on the "Technical Course Seminar" as one of a few girl skateboarders world wide. A pleasure it was to meet my old competitor partners from back in the World Championship Days and of course friends in crime of skateboarding from the whole world! I wrote a small article skateboarddeutschland …
Continue reading "Gender equality program recommended by the IOC accelerates with our help!"
Here it is! Now I'm officially able to judge Olympic Qualifier Events and possibly be part in Tokio 2020, when Skateboarding will be part of the Olympic Games for the first times ever! Let's do this!
Having Influencers within the marketing mix is vital for most products nowadays. But times have changed. A young and authentic business model has partly turned into a massive scam utilizing loads of bought likes and engagement. But the future looks bright, and micro influencers (>10K) in particular will make a big impact towards 2020. A marketing …
Over the past 15 years, I have led projects for every big fashion trade show in Europe. Budgets have ranged from 4 digits to 6 digits. Handmade booth structures and late night shifts with pizza in the morning alongside my team, trade show agencies, and international forwarders included. Please find some impressions here:
It’s a good question. There are several ways to start a journey to create a suitable marketing strategy. Classic solutions like "Answering the 4Ps: Price, Product, Promotion, Place", which evolve into the "Answering the 7Ps with People, Process and Physical Evidence" should further develop into "Digital Evidence". But it really depends on your vision and …
Continue reading "What happens after we’ve defined a corporate identity?"
Leading several European press agencies was always part of my job, and finding the right partner is key. At the same time, you want to constantly coach them in terms of brand image, positioning and culture: the multiplication of your voice and vision as a brand or company needs to heard and understood. The goal …
Continue reading "PR Lead & Editorial Brand Imagery Production"
Leading this activation together with the Head of Wholesale & Key Account Manager at ARMEDANGELS, we had a brilliant and very successful weekend at one of Germany’s most popular department stores: Breuninger, Stuttgart. As one of the most interesting SIS and activation setups for the "Fashion Night Out", the editor-in-chief of VOGUE Germany came by …
Continue reading "SIS Set-up Armedangels, Breuninger / Vogues Fashion Night Out"
Customer centricity is one of the most frequently discussed terms within marketing. Should consumer wishes define the DNA of the company and its product development? Or is Apple’s and Red Bull’s business model of developing products people didn’t know could exist the way to go? This and the answer to the question of 'Who are …
Continue reading "Market Researches, Target Groups, Personas and Focus Groups"
Whether it’s a large serial production for point-of-sale materials for key accounts/chains, such as SNIPES, Planet Sports, Sidestep etc., a custom window to showcase a special product, setups for proprietary retail stores at Vans, store opening parties, anniversary events, or special window setups in Germany-Austria-Switzerland, my experience in meeting these needs is vast and deep. …
Continue reading "POS Materials & Custom Window Productions"
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