Having Influencers within the marketing mix is vital for most products nowadays. But times have changed. A young and authentic business model has partly turned into a massive scam utilizing loads of bought likes and engagement.
But the future looks bright, and micro influencers (>10K) in particular will make a big impact towards 2020. A marketing tool that is still one of the fastest growing investments.
Having the right tools to identify the right influencers, making deals and having long-term success with this tool require a lot of know-how and personal interaction to really present your product in an authentic way. Again – it always depends on your goal. Is it brand awareness or creating a certain image? Or creating desire? Telling a full story via IGTV or YouTube? Every cent should be spent on your respective objective.
Whether it’s the right athlete, influencer or VIP – we can find them!
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