Leading several European press agencies was always part of my job, and finding the right partner is key. At the same time, you want to constantly coach them in terms of brand image, positioning and culture: the multiplication of your voice and vision as a brand or company needs to heard and understood. The goal is to successfully strengthen your public image.
In my experience, this always takes time and a lot of personal interaction with the owner and your account manager. The agents can only be as good as they’re coached and depend on innovative tools, imagery and stories in order to eventually provide valuable input on what to develop together.
Last but not least, the development of communication strategies, imagery, interviews, brand experience events and press days should always be conducted in a cooperative way and go off without a hitch.
I can provide support in choosing or take the lead in finding the right agency out of a big portfolio, and produce press imagery, stories, and collaborations that suit your brand and target group.
Several lookbooks, digital tools, websites and servers have been created to serve agencies and press continuously by myself and my teams. Please have a look at one limited lookbook production for Armedangels, which included an editorial shooting, copywriting, and the production of the notebook as a giveaway for press.
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