This campaign included various tools from PR & Media management, to wholesale, out-of-home takeovers in key cities as well as digital campaign management.
The budget was one of the biggest of 2016 at the service of raising brand awareness.
As the responsible Marketing Manager GAS, I coordinated this campaign with a team of three colleagues and agencies in cooperation with Vizeum, international media agency for media placements, our POS & custom SIS agent, our wholesale partners within the energy channel and strategic key accounts like Zalando, SNIPES, Amazon etc.
Some out-of-home, wholesale, digital placement impressions below:
Moststeffinetly 